Stop & Shop, the northeast supermarket chain, was looking to grow its following on Instagram. So, during the Halloween season, we used the holiday to reach busy moms in our geo-target who could use some help making their celebrations a little less stressful.
Engaj launched a Halloween-centric influencer campaign to provide creative inspiration for busy women, while also giving Stop & Shop added social capital. We threw a Monster Mash party hosted by Stop & Shop and invited three local influencers to help us celebrate in style. Each influencer brought a party element tailored to her individual specialty: pumpkin punch, festive cookies, and a themed tablescape. We filmed and photographed the festivities from start to finish, then created authentic, beautiful content for both the brand and influencers to post throughout the month. By teaming up with brand advocates from the northeast region, we helped Stop & Shop expand its visibility among a new and relevant audience.
• 119% above engagement rate benchmark
• 10% increase in Instagram followers
• 1.5M total reach