Increased Engagements by 97% YOY & 5.76% Engagement Rate
Godiva is a luxury Belgian chocolate brand with over 600 boutiques and present in more than 100 countries.
Since their best-performing content was UGC, our creative team produced more of it, as well as partnered with content creators.
We also saw that Reels performed very well for them, so we decided to make our creatives very video-heavy.
Because Godiva has stories in key locations, we made sure we were location-tagging every post, as well as using localised hashtags.