Increased Engagements by 97% YOY & 5.76% Engagement Rate
Objective :
Godiva is a luxury Belgian chocolate brand with over 600 boutiques and present in more than 100 countries.
Client Goals:
- Build brand awareness after the account had been inactive for some time.
- Drive more people to their key location stores.
Solution :
Since their best-performing content was UGC, our creative team produced more of it, as well as partnered with content creators.
We also saw that Reels performed very well for them, so we decided to make our creatives very video-heavy.
Because Godiva has stories in key locations, we made sure we were location-tagging every post, as well as using localised hashtags.
Results :
- Increased engagements by 97% YOY.
- Reached 94% more users than the previous year.
- Increased the account’s engagement to 5.76% purely for organic content.
- Achieved 72k views on organic Reels from November 2021 to March 2022.
