Avon wanted to launch its new Hydra Fusion product line on social through engaging creative to drive awareness and sales.
Engaj created a series of custom videos, Instagram Stories, and images to spark interest in the new products, showcasing either the full line or highlighting one specific product as the hero. As part of the campaign, we launched an Instagram quiz to educate followers on the importance of hydration and promote the Hydra Fusion product line
• 48% higher engagement compared to regular content in the previous campaign period
• Up to 9x more shares than standard content
• Our “24 Hours of Hydration” video had the most views of any other videos during the time period